Beauty PR & Brand Consultant

I’m a beauty brand builder with 14 years’ experience in the beauty and media industries. 

I’ve always been obsessed with beauty. But I started my career as a journalist, working as a reporter and editor at several of Australia’s largest media companies (Fairfax Media, News Corp and Are Media). 

One of my first editors convinced me to turn my obsession into a weekly beauty column, where I would write about everything from the newest serum launch, to which luxury foundation is worth the investment.

Writing that column gave me a unique perspective and complex understanding of consumer behaviour, learned through years of conversations with my readers and analysing back-end data. I realised I actually wanted to work behind the scenes, helping brands and retailers speak to customers in a way that’s simple, effective and drives sales.

Now I’ve worked both in-house and agency side representing the world’s biggest beauty brands, including Bubble Skincare, MCoBeauty, Charlotte Tilbury, Rare Beauty, ghd, Paula’s Choice and Ole Henriksen - helping build these brands into some of the biggest players in the AU market. 

If you’d like to get in touch about working together, I’d love to hear from you